"Research Methodology" by Aayesha Sagir Khan and co-authors, published in 2023, is a comprehensive guide tailored for students and professionals engaged in academic and applied research. The book delves into the fundamentals of research design, data collection, and analysis, offering practical examples and case studies to illustrate key concepts. It emphasizes the importance of ethical considerations and provides insights into both qualitative and quantitative methods. The text is structured to aid readers in developing critical thinking skills, fostering a systematic approach to research, and equipping them with the tools necessary to conduct robust and credible studies in various fields.
