College of Languages and Translation
Doing News Coverage Through Scripture: A Critical Analysis of Intertextuality and Metaphors in Aljazeera Media Discourse
Dr. Fahad Ahmed Otaif
College of Languages and Translation, King Khalid University
Abha, Saudi Arabia
otaiff@kku.edu.sa; otaiff@gmail.com
https://orcid.org/0000-0001-9832-4289
The paper presents a thoughtful examination of how religious texts are subtly incorporated into media narratives within certain Arabic news reports. By analyzing the use of metaphors and intertextual references, the study explores how these elements can shape audience perceptions and influence the underlying messages conveyed by the media outlet. The research highlights a specific recurring metaphor that draws parallels between contemporary figures and historical or symbolic characters from religious scriptures, thereby framing these figures in a particular context that resonates with the intended audience.
The study raises important considerations regarding the ethical use of sacred texts in media discourse, emphasizing the potential for such practices to affect public sentiment and understanding. It observes a range of audience reactions, with some viewers valuing the depth and cultural relevance of the language, while others express concerns about the possible misrepresentation of religious content. The findings suggest a need for careful reflection on how religious and cultural references are employed in media, advocating for greater transparency and critical analysis to ensure that such integrations are respectful and appropriate. The paper calls for further research to better understand the broader implications of these discourse practices on societal views and collective consciousness.