The academic paper titled "Studying the Role of Media in the Diffusion of English Words into the Kashmiri Language: A Linguistic Overview" focuses on the diffusion of English lexicon into the Kashmiri language, particularly through the influence of media. The research aims to explore the extent to which English words have been integrated into Kashmiri and to examine the role that various forms of media play in this linguistic exchange.
The study’s purpose is to analyze the motivations behind the Kashmiri speakers' adoption of English words and the impact of media on this phenomenon. It seeks to understand how media, in its different forms, has contributed to the transport and assimilation of English words into Kashmiri, thus influencing the linguistic landscape of the region.
Methodologically, the study is data-oriented, relying on the observation of Kashmiri speakers in various social settings, including public places and during telephonic conversations. The data was collected and analyzed to determine the frequency and context of English word usage in Kashmiri speech, focusing on different domains such as administration, medicine, education, and daily conversation.
The key findings of the research indicate that English has significantly permeated the Kashmiri language across various domains of social life. The study highlights that media, especially electronic media, has been a powerful force in this linguistic diffusion. English words have been extensively naturalized in Kashmiri, with many words being adapted to fit the phonetic and morphological structures of the Kashmiri language.
The study concludes that the diffusion of English into Kashmiri is largely driven by the dominance of English in media and education, and this has resulted in a one-way linguistic exchange where English has contributed a vast lexicon to Kashmiri, without any reciprocal borrowing. The findings underscore the significant role of media in shaping the linguistic environment and suggest that this trend is likely to continue, further integrating English into Kashmiri speech. The paper also notes the need for further research to fully understand the implications of this linguistic exchange.