"Strategies for Translating Tourism and Promotional Culture-Specific Expressions: The Case of Aseer Province of Saudi Arabia as a Tourist Destination" by A. A. Metwally and S. Asiri, published in Kurdish Studies in 2023, explores the unique challenges of translating culture-specific expressions in tourism and promotional materials. Focusing on Aseer Province, the authors examine how local cultural nuances are conveyed to international audiences. The study offers strategies for effective translation, balancing accuracy with cultural sensitivity, and ensuring that promotional content resonates with diverse tourist demographics. The article contributes to the field by highlighting the interplay between language, culture, and tourism in a rapidly globalizing world.
